The extended December 31 2014 deadline for Australian website accessibility compliance is fast approaching (WCAG 2.0 Level AA standard). This is a mandatory requirement on all websites owned and/or operated by the Australian government departments and agencies under any domain. This includes external (public-facing or private) and internal (closed community) sites. Therefore, conformance is required for … Continue reading “Is Your Website Accessibility Compliant?”
A website is the spearhead of your company’s online marketing strategy. It provides the first impression of your company to your customers and prospects. However, crafting a good website is somewhat easy once you know several fundamental principles. By making a few simple adjustments, you can make a wonderful website that attracts visitors, converts prospects into … Continue reading “Ten Essential Tips to Build A Better Website”
To say that SEO has changed a lot especially these past few years is an absurd understatement. SEO, as any marketer know by now, is a continuously evolving and developing animal, not much different from any carbon-based creature in its ability to adapt to the changes in its environment. As search engine giants continue to … Continue reading “Enough Is Enough! Five SEO Myths Every Marketer Should Avoid for Good”
To website developers, like us, launching an online presence is often not a big deal. We do it all the time for our clients. Sometimes, the act becomes so “automatic” that we forget how big of a deal it is for the client. From where clients stand, launching a website is, indeed, a very … Continue reading “5 Important Things We Forget Before Launching A Website”
What are the criteria for a great website?
Everybody who are long enough in SEO business knows that content, videos, and images are very important, but there is more elements that you might never aware of.
For instance, 79% web visitors often choose to scan web pages, so if you don’t know how to make your page … Continue reading “Ten Key Elements Of A Great Website (Infographic)”
LinkedIn is often overlooked by people when talking about generating traffic from social media. Traffic-generated social media are dominated by Facebook, Twitter or Google +. In many forums, LinkedIn doesn’t even get a look in. Even if you scroll down through the main Social Media folders, you could hardly find LinkedIn. There appears to be … Continue reading “Using LinkedIn as a Tool to Drive Traffic to Your Website”
It might sound crazy, but driving increased traffic to your website through SEO and paid search may be damaging your brand, rather than helping it. SEO and paid search efforts can be valuable ways to increase site traffic, but launching these efforts without first developing a solid business and marketing strategy is risky. If done … Continue reading “Pre-Search Marketing Campaigns”
After nearly six months of waiting, word is out that Google has just pushed out new PageRank values. This is the first update since January 2011 and the first since the now infamous Panda update clawed through a long list of sites. While many have questioned the value of PageRank in the past … Continue reading “PageRank Update the Most Important Ever?”
The Time Has Come to Increase Your Time on Site
Most online marketers and website owners tend to measure the success of their online business by the amount of traffic they are able to generate (and, of course, revenue). While increasing the number of unique visitors is most definitely important (and something that everyone should be … Continue reading “Increasing Time on Site in 3 Simple Steps”