Content marketing has been getting more attention this year. This area becomes the top in the mind for digital marketers this year. When asked which 3 digital-related areas are the leading priorities for their organization in 2013, 39% of in-house digital marketers chose content marketing, up from 29% last year. Conversion rate optimization was tied together with content marketing at the top of the list (up from 34% last year), slightly ahead of social media engagement, which was the last year’s leader (38%).
Targeting and personalization also becomes a new focus for digital marketers, with 37% citing it as top three priorities. Some areas taking a step back from last year include content optimization (31%, down from 39%), brand building/viral marketing (26%, from 32%), video marketing (9%, from 21%), and social media analytics (9%, from 19%). Connected TV, a new option for digital marketers this year, had zero percent vote.
Take a look at the complete chart below:
