Creativity has no limit. It could be in the form of anything, including beer bottles. Just a few days ago, Heineken was raving with their new Heineken Ignite Bottle that featuring LED lights and sound/motion activation sensors. To promote this, Heineken held a VIP party to unveil the new interactive beer bottles, which light up in time to beats of the music and also on motion when people drink from the bottle. Check it out:
Creative and Innovative Promotion: Glowing Heineken Beer Bottles
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By TWMG