Creative Campaign: Carlsberg’s Happy Beer Time 2.0

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Here is another creative campaign from a beer company, Carlsberg.  The campaign (called ‘Happy Hour 2.0?) has fused party-themed promotion with Instagram, making it a cool and effective campaign. In this drive, Carlsberg Group delivers 4G/USB sticks to bars and pubs that can be plugged directly into a Smart TV that launch the an app that hosts #HappyBeerTime event. However, the Happy Beer Time is limited for certain amount of time. To add more time, customers are encouraged to post a pic on their Instagram with #HappyBeerTime hashtag, complete with a designated venue location. The ‘Happy Hour’ is automatically extended by a period of time and social media engagement at the same time.