Creative Product Launching: Samsung Galaxy S4 “The Smart Phone Line”

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When a new smartphone is released, usually there is a long line of buyers, queueing on the outside of the store. Now imagine if people could line up virtually. Introducing “The Smart Phone Line”, a creative launching promotion of Samsung Galaxy S4 in New Zealand.

By joining with the ‘Smart Phone Line’, you can take into a line of queue to become the very first person to get the new Samsung S4. When you’re on the line, your “avatar” can bypass others in front of you by sharing the daily released S4 features on your social media accounts. The more contents you shared, the further up the line you advanced. Not only that, the queue was also visualised in real time using series of big screen in front of the store. The avatars behaved like real people, such as using a “blanket” in the night or using an “umbrella” on a rainy day. Very creative and inspiring.