Creative Promotion: A Mind Reader Beer Machine

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Another beer vending machine promotion? Yeah, but how about a “mind reading” beer vending machine? Created by Castle Lite, the ‘Extra Cold Mind Reader’ installation challenges people to think about how cold they want their beer, the colder their thought process, the more beer the mind reading machine pours. The game is simple: all you have to do is just put a helmet with sensors and think about “cold beer”. The machine will “read” your mind and interpret it with pouring a glass of wine for you. Very entertaining and creative, indeed!