Creative Promotion: Coca-Cola’s Social Robot

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Imagine this: a robot that replaces your appearance when you are unable to join a party. Sounds like one of those science fiction movies? Think again. Here is Coca-Cola’s Social Robot that represented teenagers in Israel who can’t join in the fun of the Coca-Cola Summer Love Festival. They can control the robot  from their computers at home

With Social Robots, teenagers enabled to virtually walk around the festival, meet new friends, enjoy the parties, and have a real conversation with people at the event. Each Social Robot had a screen on the front that streams the users webcam to the face of the robot, allowing the person at home a virtual being at the festival. Pretty solid and unique idea again from Coca-Cola. However, the biggest challenge of this promotion is to maintain a good Internet signal that connect the robot and its controller.