Culture Boom: How Digital Media are Invigorating Australia

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The Australian Digital-Media Economy: A Snapshot

There are many opinions about the impact of the Internet on society. What is undeniable, however, is that the Internet has had a significant impact on the daily lives of the majority of the Australian population. It is part of the daily routine of Australians. It is integral to the workings of many types of Australian businesses, not only those focused on the Internet.

Australia rightly aims to be one of the world’s digital leaders by the end of the decade. As the National Broadband Network (NBN) is completed, bringing super-fast download speeds to 90 percent of the population, usage of the Internet is set to change dramatically for everyone from the millennial to the silver surfers.

The Internet has already brought change, however, and on such a scale that it deserves serious examination. This report presents the findings of BCG’s independent investigation into the impact of online media on Australian artists and users and the media sector itself.

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