Do you still remember Netflix and its “The Chill Button” campaign? Domino’s is presenting a similar theme to its latest campaign.
Recently, Domino’s has been designed a lot of new campaigns for customers to order pizza. From customising pies on an iPad to octocopter delivery service, it looks like Domino’s is struggling hard to bring the most creative campaign to attract new customers. However, its latest delivery innovation is all about speed.
The latest Domino’s “Easy Order” button is a one-click step to getting your favourite pizza as fast as possible. Considering the Amazon Dash button has already brought the “press to order” idea to all sorts of products, people are wondering why it took so long for pizza to get with the program. The button comes in a miniature Domino’s pizza box, and it uses Bluetooth to pair with an app. Just save your address and payment details on the Domino’s website or app, and pizza will find its way to you with a push of the button.
The button will only be in the UK at start, and the target availability date is December. The second batch will be released in February 2016. Currently, he button is only available on UK. If there are plans to roll it out to other markets, those won’t be disclosed until they’re ready to go. Aside of the physical button, customers can also use the digital Easy Order button. It works the same way as the physical button, and you can find it in the Domino’s app for fast tap-to-order functionality.