Timing is one of the most important factors in marketing.
With Audi setting the standard for an epic, unbelievable ad for the new RS7. Perfectly presented in reverse, you have no idea where the story is going, or why they are “Dueling” until the very end, of course, aligned to the Presidential Debate it makes so much sense and ensures everyone sits glued to it.
It wouldn’t be completed without some easter eggs, like elephant and donkey ice sculptures, plus a Presidential Tower, a mobile phone with classified emails, a dossier of classified documents flying around and even a copy of William Shakespeare’s play Macbeth. Well played Audi.