eCommerce Disruption: A Global Theme Transforming Traditional Retail

Morgan Stanley survey and global eCommerce model suggests a nearly 50% increase in penetration of retail sales for eCommerce, to 9.3% (from 6.5% today), surpassing $1 trillion. As the key disruptors of the past 10 years become incumbents, their continued success hinges on building scale and brand equity. They also examine which companies are likely to benefit.  Click here to download the PDF file.