Have you ever wondered what customers really want when creating a piece of content?
As content is one of the most determining factors on a campaign’s success, finding direct paths to target audiences becomes increasingly important. The infographic below offers statistics from a survey over 7,300 moments when a person engaged with specific content and uncovered new findings that can help marketers better develop content.
Marketers are good at knowing when and where consumers access content. The research illustrates some of the missing pieces and gives insight into how and why consumers interact with content. Smart marketers can add this knowledge to their toolbox and develop content that matches the motivation of viewers. Hopefully, they can create a deeper, better and more impactful connections with consumers on any device.
Infographic credit: AOL Insight