Email Marketing Tips: How To Prepare Your Email Marketing Strategy For Holiday Seasons (Infographic)

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One of the most important aspect that every email marketer in the world should focus on is planning. A good email marketer don’t just see the month before. They need to “foresee” the next month or two (in some cases, the whole year ahead). They should know what months are the busiest one and which ones require extra hard work.

In some months, especially on a holiday season, you will need extra planning because many of your competitors’ email will fill up in your subscribers’ inboxes. If you need help preparing for the holiday season here is a useful infographic which will help you to plan your email marketing strategy.

For example: although the back-to-school season dominates August and September, we can start reminding people about the upcoming holidays. It is a good idea to encourage them to sign up for credit cards or to download your mobile app in preparation for their holiday shopping.

In October, the average amount of promotional emails that retailers send to active subscribers jumps to 20 emails from August/September’s 18. So, you’ll need to focus on making your email messages stand out from your subscribers’ increasingly hectic inboxes. Ideas for October email themes include taking advantage of pre-holiday clearance sales, pre-ordering the hottest gifts, creating wish lists, and learning about financial services and layaways.

For more comprehensive information about email marketing planning during holiday, check out the following infographic:

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