Facebook’s latest login numbers have increased and it seems that they bring some positive results.
This social media giant has expanded its dominance over the social login field, with no less than 55% of all social logins. For your information, a part of the social login market is when people decide to click “log in with Facebook” on a site, as well with Twitter or Yahoo, for that matter.
Now Facebook has dominated more than half of the social media logins in the Q2 of 2014. That is up from 53% in Q1 of 2014, and 52% a year ago.
Usually, most Internet users have the option to sign in with their social media account like Facebook, Google+ or Twitter instead of creating a new username and password for certain sites. It’s not a new thing that Facebook has dominated this area for a long time. Still, the company extended its lead on Google+ last quarter, which holds a 27% share.
Meanwhile, on the mobile devices Facebook has an even larger market share. Roughly 64% of all social logins on mobile devices come through Facebook, with 25% from Google+ and Yahoo claims only 3%.
This is definitely good news for Facebook, which recently modified its login system to encourage more users to utilise their Facebook account for third party apps. In April, Facebook has tightened their app policy, where the third party app developers will need to prove to Facebook why they need each piece of user data they are requesting. Users will be able to choose which piece of data they are willing to share with a third party app. In a nutshell, Facebook is trying to keep user information more private (to those “outsiders”, not to Facebook) and give users more control over what they are sharing.
However, this new policy is not fully implemented. Now, Facebook is giving third party app developers a year to adapt their app to the new login standards, but any new apps will go through more more extensive processing from the company.
Other than that policy, Facebook also released anonymous login, which lets users test apps without sharing any information from their profiles. Similar to the aforementioned policy, this feature hasn’t been rolled out to enough developers to gauge its success.
These changes have been successful as evidenced by Facebook’s share of the social login market. Some of the announcements they made probably made an impact there. Many social media experts assumed that the majority of the impact is really coming from the increased transparency and control for consumers.
Social login market shares are important for Facebook, as they ensure users stay on the service any time. The theory is, if you rely on your Facebook email and password combination for all of your other apps, it’s likely you will keep your Facebook account for a longer time. Plus, it gives Facebook good data about which apps and services are most popular among its users.