It looks like Facebook Notes has got a new, fresh appearance.
The enhanced feature now looks similar to Medium blogging but offers a more powerful way to reach a wider audience through access to Facebook’s massive, built-in user base. Currently only available to Facebook Profiles and certain types of verified Pages, the Notes feature has been updated to be more visually appealing and offer a better user experience aligned with the way content is shared in the News Feed today.
If you visit any Facebook Page, you’ll find regularly shared posts with concise copy, which is recommended best practice to improve engagement. Still, Facebook allows you to share more than 60,000 characters within a post, an attribute most Pages don’t leverage.
Does Facebook make the correct move? The short answer is it’s worth testing. Most brands have a well-established presence on Facebook, and it’s not difficult to make a small investment to see if Notes align with your bigger business objectives. Start by learning from brands already using long-form posts. Then, let these insights inform how you repurpose your content into Notes that resonate with your audience in just the right way.