Facebook Users Statistics In 2015 (Infographic)

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If you work specifically in online marketing, it’s safe to assume that you have already utilised Facebook as a key channel. You might have wandered and wished you knew more about how people use it.

However, the question is how are you supposed to get that key insight? Well, worry no more, because The Website Marketing Group covers this concern in today’s infographic to help you figure out the mysterious world of Facebook users.

The infographic below provides the data on how frequently do users visit social media platforms. It shows that more than half of Facebook users visit the platform more than once per day, more often than other social media platforms. Moreover, it tracks the number of social networks Facebook users have used over time. Nowadays, Facebook users are using and average of 4.15 social networks, which adds up to a lot of time and energy being devoted to social media platforms.

The infographic also has an analysis of which social media accounts people are networking across. Turns out, 9 in 10 Twitter users are on Facebook, and the same is true of YouTube users. Pinterest comes in last place for social media cross-pollination, with just over 40 percent of Twitter and YouTube users using Pinterest.

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