Slowly but surely, YouTube is missing a key distribution platform as Facebook’s videos become more popular these days.
Facebook video is overtaking YouTube as the video platform leader on its News Feed. The analysis was based on 20,000 videos generated by multiple Facebook Pages from brands, media, celebrities and entertainment companies and 180,000 posts over the last 12 months on desktop and mobile.
While Facebook hasn’t taken YouTube’s position in overall video posts, the shared videos receive a larger share of engagement as big as 70%.
This is, of course, a big deal for YouTube. They could lose a big percent of their distribution. On the other hand, it’s a major plus for Facebook. This means users will stay on Facebook instead of leaving.
Facebook announced in September that it was serving up 1 billion videos a day, two-thirds of which were on mobile. Growth from video views on Facebook jumped 50% from May through July, according to the company.