Simply touch a price tag with your phone, and the item will be stored in your online cart through NFC technology. With this information, you can make your purchase at anytime and from anywhere, and your order will be delivered right to your home. A very creative marketing strategy, indeed.

Welcome to our review of Australia’s Social Media Statistics in April 2013.

Australia has 11,489,380, which equates to 1.08% of the total global user base. According to Twitter’s Business Portal – they now have over 200,000,000 active users (monthly active user). 1.08% of this worldwide total of 200 million = 2,167,849 monthly Australian users.

Please note that the numbers below are the number of UAVs (Unique Australian Visitors) to the site over April.

1. Facebook – 11,489,380 Australian users/accounts (down approximately 220).
2. YouTube – 11,000,000 UAVs (steady)
3. Blogspot – 3,000,000 (down 200,000)
4. WordPress.com – 2,900,000 (steady)
5. Tumblr – 2,800,000 (up 200,000)
6. LinkedIn – 2,700,000 ( down 57,000)
7. Twitter – 2,167,849 Active Australian Users
8. Instagram – 1,083,924 Active Australian Users
9. Flickr – 860,000 (up 10,000)
10. TripAdvisor – 830,000
11. Pinterest – 630,000 (down 10,000)
12. MySpace – 300,000 (steady)
13. Yelp – 220,000 (steady)
14. Reddit – 180,000 (up 10,000)
15. Google Plus – approximately 100,000
16. StumbleUpon – 95,000 (steady)
17. Foursquare – 51,000 (steady)
18. Digg – 33,000 (steady)
19. Delicious – 31,000 (steady)

What Do All These Stats Mean?

Facebook is the biggest, largest and most engaging social network in Australia, and worldwide. If you are looking into Social Media Marketing then Facebook is where you should concentrate your efforts.

The secondary networks are YouTube, Twitter, and LinkedIn. Blogging sites WordPress, Blogspot and Tumblr do attract large amounts of users but have less sophisticated platforms overall. However, these sites can still drive large volumes of Australian traffic.

Google Plus usage in Australia is becoming very small. No-one really has concrete figures but it seems that no more than 100,000 Australian’s use it on a monthly basis.

Google has kicked back with its old-refurbished feature: Google Wallet. Now it lets you send money via Gmail. Check out this video:

As shown, there will be a dollar-sign icon beside your Gmail attachment options. You can use this icon to send cash from Google Wallet. Your recipient does not need to have a Gmail address though, and of course you can receive money as well. Using your credit and debit cards are possible, but you will be charged 2.9% per transaction (minimum $0.30.)

Google assures the security of the transactions, as they are encrypted and stored on secure servers. Transactions are also monitored to avoid deceptive activity.

Unfortunately, this feature will be rolling out only to U.S. Gmail users in ages 18 or above.

In this post, we will review Social Roulette,  a Russian Roulette style game that has a one-in-six chance of deactivating your Facebook account. Yes, your social networking “life” will be “dead” if you pull the trigger at “the wrong time”.

Facebook was quick to find out about this application and claimed it didn’t mean their terms or policies, since blocking Social Roulette’s API access rendering the app unusable. “We take action against apps that violate our platform policies as laid out, in order to maintain a trustworthy experience for our users” said Facebook official.

The game itself based on a one-in-six chance with the expense of the deletion of all your posts, friends, apps, likes, photos, and games. The app would then deactivate your account.

If you missed the “bullet”, the app would simply post a message like this:

Social Roulette adds a couple rules when playing the game:

• You can only use your own Facebook account.
• You can only play once per day.

This is the official statement from the app’s website:

Everyone thinks about deleting their account at some point, it’s a completely normal reaction to the overwhelming nature of digital culture. Is it time to consider a new development in your life? Are you looking for the opportunity to start fresh? Or are you just seeking cheap thrills at the expense of your social network? Maybe it’s time for you to play Social Roulette.

You can take a deeper dive into the white paper by downloading The State of Content Marketing in Australia here.