There is a lot of digital marketing resources out there if you’re looking to learn more about digital marketing.
There are also plenty places where you can find out information or advice if you’re looking into specific marketing areas, like Communications, SEO, Social Media, Content Marketing, or Email Marketing. To help you out, we have been reviewing the best resources, sifting through the mountains of digital marketing content out there to give you the best of the bunch.
Below are the resources we’d recommend, which all have a wealth of practical, relevant information backed up by professionals who are leaders of their respective industries. Obviously there are a whole load more digital marketing resources out there, but these are the main ones we use and contribute to.
Let’s start our list with the first resource…
Econsultancy website attracts more than 600,000 unique visitors every month, mainly visiting their blog, which publishes digital marketing content (geared towards ecommerce) on a daily basis. There are also paid reports and templates for serious business. Their daily newsletter, The Daily Pulse, is worth signing up to.
2. Smart Insights
Similar to Econsultancy, Smart Insights has a comprehensive library of digital marketing resources, with lots of actionable advice and templates to use. You’ll need to sign up to their basic membership to get free access to their marketing planning template and more marketing resources.
Moz’s “Learn SEO and Search Marketing” has loads off in-depth, how-to articles around SEO, including the basic terms and tactics. You can learn how to conduct effective keyword targeting, the importance of on-page optimisation, meta descriptions, schema structured data and mobile optimised websites. Their beginner’s guide to SEO is a classic and recommended as the starting point for anyone learning SEO.
4. Hubspot Academy
The Inbound marketing company HubSpot have developed the Hubspot Academy, an online learning course, which has a series of training videos, in-depth user guides and how-to articles for inbound marketing and content marketing. It is heavily biased towards Hubspot’s own tools, but the course is good for an introduction to inbound marketing basics like blogging, social media, building landing pages and running email marketing campaigns. They regularly publish latest news to their blog and you can subscribe to their newsletter from the same page, choosing between Marketing, Sales and Content Marketing.
5. Social Media Examiner
One of the original and best, Social Media Examiner has articles on how to best use social media, blogs and podcasts to connect with customers, drive traffic, generate awareness and increase sales. If you sign up to their newsletter, you’ll get a nice and free Social Media Marketing Industry Report with 50 pages and 80 charts, which is as comprehensive as it gets.
Last But Not Least
Craving for more resources? Here are the rest of our favourite digital marketing resources:
- Inbound.org – The #1 Inbound Marketing community
- GrowthHackers – A Community for Growth-Focused Marketers
- Kim Garst – Social Media for Small Business Owners
- Socialmouths – Social media and business advice
- Facebook Ads Academy – Does what is says on the tin
- AWeber Blog – Email Marketing Tips and Best Practices
- KISSmetrics – Another very good digital marketing Blog