More than 2.5 million videos are being uploaded on YouTube everyday and 90% of them get less than 1,000 views. Even if you have a video on YouTube, you would have fewer views, unless you put some marketing efforts on it. However, a groundbreaking video with a lot of viewers need a lot of works.
Remember this?
The development of PSY’s “Gangnam Style” video is pretty fast:
You can bet on your luck to become famous via YouTube. However, luck itself is not enough. You will definitely need a good strategy. Here are some points on how to market your YouTube videos effectively:
1. Specify Your Target
First thing decide to whom you want to show the video, why they will be interested to watch your video? Is it something funny or has some good contents? Suppose you have a Music concert video and you want to promote it on YouTube. Here your target groups may be young people who have the interest on music. You may reach out to them by Google AdWords. Do some keywords research on Google AdWords tool and then target the right keywords that are relevant to you content.
2. Improve Your Call to Action
Put the URL of your website at the beginning of the video description on YouTube. To add your website link, just click on the “Edit Video” option at the top of your page in your Account. If you put the URL, people can go directly to your website and the details of your company. Don’t forget to add the URL inside the video as well.
3. Add Annotations
Annotation is a presentational markup attached to text or image or any data. It will help to get people to subscribe, like or watch the nest video on the playlist. To add annotations, go to your YouTube account, click on “Edit Annotations”
4. Add Transcription
Don’t forget to add transcription inside the video. It will help to people who are deaf or hearing impaired & also useful for everyone, because most of the people watch subtitles inside the video who are not comfortable with the language. All you need to create a simple text file with all the words of the video, then go to “Edit Captions” option in your account and upload there the text file.
5. Put Social Media Icons
At the end of the video, put the Facebook follow & twitter icons with proper links so that users can go to your Facebook/Twitter page and they can like or share the post over there which will help you to make it go viral.
Once all these things are done, promote your video by sharing the link among your friends and social media. Also do shoot some emails to your friends and make it viral. Don’t forget, the better your content are, the better chance too it will go viral.