Want to get noticed on Twitter? Start using hashtags in the right way!
Using the right hashtag(s) in your tweets will bring you the relevant audience and exposure. This is also with those that you will be able to follow conversations known as chats. How to use hashtags efficiently? How many is too many? Let’s have a look at hashtags best practices on Twitter.
1. Do Not Overuse Hashtags
Social media experts seem to agree that three is the maximum number of hashtags that you should include in a single tweet. Don’t confuse your followers with too many hashtags. You need to choose the most appropriate only. The more relevant your hashtags with the tweet, you will get the better result.
2. Avoid Applying Popular Hashtags To Irrelevant Tweets
The temptation to use popular hashtags like #swag or #yolo might be appealing as they are widely used. However, if your tweet has nothing to do with the hashtag you use, your tweets will become instantly irrelevant to both your current and potential followers. The right solution is creating relevant tweets to the trending hashtags.
3. Size Does Matter
When it comes to hashtags, the shorter the better. Shorter tags will save you space in your tweet. 140 characters are not big space, so don’t use half of those for your hashtag only. Two to three words are enough, no need to make a full sentence out of it. Tip: use capital letters for each words, so it’s easier to read.
4. Be Specific
Hashtags with broad meaning will confuse users. Using #marketing or #business in your tweets won’t bring you more exposure as they are widely used words. Target specific conversations instead with hashtags like #TwitterTips or #NativeAdvertising, depending on your topic. Creating a unique hashtag for a specialised campaign is a good idea. However, you have to make sure that the hashtag has to be well advertised and shared, otherwise you won’t get the desired results.
5. Do A Little Research
Search the hashtag on Twitter to see whether your hashtag has been used before or not. What kind of conversations does theishashtag trigger? Is it where you want to go?
The art of hashtag is far beyond these tips. Yet, if you follow our five handy steps, you will see real result than when you blindly put hashtags on every of your tweets. Happy hashtagging!