Nowadays, Australian advertisers are struggling to explore the full potential of online world to spread their messages. And one of the biggest benefits of online media over traditional method is the time brands they can have with their audience.
If you uploaded a promotional video to YouTube, they are not restricted to 30 or 60 seconds. Let’s take a look at Australia’s most watched ad for the first quarter of 2014, Air New Zealand’s Safety in Paradise video below. It is more than 4:11 long. Think about the amount of your message within that duration!
Moreover, brands can spend more time and creativity with their audiences to suit the content of the ad and its core message. The Air New Zealand video is not something you could show on TV, yet people want to see it! Here are five top most viewed Australian ads on YouTube:
1. Air New Zealand’s “Safety in Paradise”
2. NRL 2014’s “Simply Obsessed”
http://www.youtube.com/watch?v=oi6y48YoGAo
3. AFL 2014’s “Not Crazy”
http://www.youtube.com/watch?v=8fuhBQyVS-s