SEO is always fast and dynamic. That said, are you going to use the same old tricks over and over again?
SEO have been evolving over the year, and it is not necessary that what worked earlier may be working now. Some of the orthodox techniques that you might be using in your SEO efforts might be causing the traffic to fall down miserably.
So, what should you be doing? You should stop implementing the old SEO techniques outlined below:
1. More links doesn’t necessarily mean higher rankings
Backlinks used to be the most important factor in determining your rankings, however it is not necessarily the case right now and even the experts will agree to this. There are lots of instances on the search engines of some sites that only have a handful of links however they are outranking old authoritative sites. This is because they have more relevant and high-quality backlinks. The Penguin algorithm update has ensured that the relevancy of links is given more importance. When it comes to the promotion of your website, it is highly recommended to avoid quantity in link building and instead focus on building high quality links.
2. SEO Is All About Writing Keyword Rich Content
Nowadays, Google is using the latent semantic indexing algorithm. It ensure that a particular keyword is seen in its several variations by Google and that all of them are considered for a particular keyword is entered by the user, so that the best result based on authority and relevancy is presented to them. Instead of just making the content rich with keywords, you need to write content that is user-friendly. While generating content, ensure that you put your users first and write something that is best for them. Google will figure out the terms that you should rank for and place you there. In addition to that, no one wants to see keyword-stuffing in the content. If the word “SEO” is mentioned 100 times inside the post, any one would get irritated with the content and go back to the SERP to check out your competitor’s content.
3. SEO Is All About Links and Content
That was the scenario about 3-4 years back. It was the time when even a website with thin content and tons of links with the keywords sprinkled here and there on the website used to have a good ranking on Google. However, in today’s digital age even social media is playing a huge role in the success of a website on search engines. The more popular your site on social media, you will get more attention to it, and the more people seeing it, will get you more backlinks. In addition to that social media is also a great way to send across your brand message to get some momentum.
4. Rank tracking
Some SEO agencies follow the practice of checking their rankings, however that practice has become quite old. Of course, in order to get better visibility, you need better rankings. However, it’s the age of long tail phrases. Instead of trying to rank your website for the major terms, which is getting difficult due to the Panda and Penguin update, try to convert from the long tail traffic. The best part about this is that you no longer have to track the rankings. Instead you need to incorporate these long tail keywords in your content marketing.
5. Guaranteed More Traffic With Higher Rankings
There is a big misunderstanding in the SEO industry that higher rankings means more search traffic. People will definitely notice the listing, however it doesn’t necessarily get more click-through-rates. This is because the keywords that you will be targeting will not get more search volume for you. This could be solved by using the Keyword Planner Tool by Google that will help you in finding the right keywords with lots of search volume. You need to optimise the meta descriptions and the title to ensure that they appear relevant on the SERPs and get more click-through-rates.