Five Quick Social Media Marketing Use For Startups

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Nowadays, startups are already aware of the power of social media for their business.

However, many of them are not using their social media channel to its maximum potential. The art of social media marketing lies on its flexibility. You can use it in many different ways from networking with other business owners, promoting your brand, targeting a specific demographic, to keeping in touch with existing customers.

Here are five social media hacks that you can use to grow your business:

1. Advertise on Social Media

Popular social media sites like Facebook have advertising programs where businesses can advertise on their network. You can target people by their demographics and location, making it a very cost effective way to build a fan base or promote your products and services.

2. Increase Your Market Share

One of the biggest challenges that startups have is trying to compete with the established brands in their marketplace. While it may be a difficult battle to win with an authority site or try to outrank them in the search engines result page, you can quickly gain market share through social media. One of the easiest way is to build an audience in your own social media channels. A good way to start is by embracing Google+ and Pinterest community.

3. Social Media For Promotions

It doesn’t matter whether you’re promoting a sale, coupon, or special event, using social media will help you get the most out of your promotion. Setting up your promotion on social media is more accessible to your audience than email as many people visit a social media site by default when they get online. People also follow businesses on social media to get notifications on the latest coupons and offers. What’s more, setting up an attractive promotion on social media means that your followers may share it with their network. So if you haven’t moved your email list or blog followers to your social media platforms, it’s important to do so.

4. Find Joint Venture Opportunities

The most cost effective way to bring in a large amount of customers is to find a joint venture partner. There are numerous businesses available on social media that you can connect and possibly set up a deal with. For example, a lawyer can easily team up with a physical therapy clinic for car accident or other accident referrals. It’s all about creating win-win deals with businesses that complement yours.

5. Integrate Your Social Media With Other Marketing Channels

It doesn’t matter what marketing channel you use, integrating social media can make your existing campaigns more effective. For example, social media can help you target consumers to include in your mailing lists for your email marketing campaigns. This will influence your conversion rates and lead generation goals.