Four Easy Ways to Make Your LinkedIn Profile More Attractive to Potential Clients

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There were 277 million total LinkedIn users in February 2014. Every minute, there are 120 potential clients, mentors, and connections creating new accounts. The question now is, how do you reach them? The answer is quite obvious: with your own LinkedIn profile, of course. However, most people are unaware of how bad their profiles on clients’ point of view. Worry no more, here are four ways to embellish your profile to attract clients and investors.

1. Choose The Right Keywords

Before anyone can find out about your expertise or brilliant ideas, they have to discover you. Look at the title on your bio. Does it match the keywords you’re using for your website’s SEO strategy? Are those the words that you would want to be found via Google search? If the answer is no, then it’s time for a title change. Calling yourself as something common like “entrepreneur” or “writer” means you’re competing with every entrepreneur or writer out there. However, if you can narrow your specialty, you will increase the probability to reach more potential clients.

2. Post Portfolios and Business Plans in the Bio

Your LinkedIn profile is more than a resume. It shouldn’t take up less than one sheet and shouldn’t list out your experience in the third person.

Start by adding links and projects in each section. This gives potential clients the opportunity to take a look at your work and portfolio. It’s also the perfect opportunity to show off the quality of your work and what skills differentiate you from the rest. More importantly, this is the place to lure in visitors with your cohesive business plan.

3. Comment Regularly

Whenever you comment on an influencer’s article under Pulse, the article and your comment is posted to your timeline. This puts your name and your thoughts in front of all of your connections. Potential investors and business partners want to see what working with you will be like, and LinkedIn is the modern-day business lunch. Commenting and posting in a wise way is a biggest factor for people to decide whether they like you or not.

4. Join Groups

Groups is the fastest way to connect with people. One of the fastest growing groups on LinkedIn is the Professional Women’s Network, where you’re free to connect with ladies across any industry, demographic, or audience. They also have major groups for entrepreneurs and small business owners, as well as groups for niche industries like architects and land developers. Otherwise, join the groups to start gaining your confidence, then start working your way into more specific subsets. If you’re looking to find a partner outside of your comfortable niche, join the groups that specialise in a potential partner’s skill sets. Don’t join these groups and expect to take over. Sit back and read some of the conversations, comment with your opinion, and ask questions. Then talk your own ideas.