Four Important Assets Of Content Marketing In Social Media

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Starting a new social media strategy is a good choice. However, smart marketers will create great content and fit it into multiple social media channels.

Today, it’s a widespread secret that social media is useless without great content. Content marketing is a simple concept anyone can understand but rarely well executed. Smart marketers have changed their way of thinking about “How I can get a good Facebook strategy” to “How do I create a content marketing plan to drive some good engagement on channels like Facebook.” The difference may seem subtle, but in actuality the outcome is drastically different.

Let’s talk about the four aspects to give all of us small business owners, marketers, and experts running our own show a snapshot of how this manifests into real outcomes where you can find real results.

1. Your Brand

It’s essential to map out what your personal or company brand stands for and the big items you want to be sure people remember you by. However, so many times we get so hurried in the business we forget to really think about these things when posting on social media. So the most important thing to do here is set up a top three to five attributes (powerful adjectives) and have those on the wall, desk, or screensaver to refer to so you always make sure you live up to this. So many of us post randomly, retweet without reading, and even write things like a blog post without such thought. Make sure to get your brand nailed down and so much more of the content you have to plan for will come naturally.

2. Your Blog

Let’s face it: your blog has the potential to be the single biggest impact on driving business to your company.

Your blog is what people judge you by. It’s how you are validated as an expert in the industry. Moreover, it’s your digital résumé. Google loves blogs that are posted to frequently (once a week is all that’s needed) and more so those that are shared on Twitter, Facebook, and Google+. So, you must start to build a great content marketing calendar of blog posts and simply live up to that.

3. Your Tweets

Like a good tweet, this part will be short and sweet. Stop retweeting others’ tweets, stop tweeting third-party articles, and start tweeting your own business. It can be your quick summary of a great article you read on your blog, a new product launch on your page and press release. Then strategically retweet those in your industry that really havegood credibility, align with your brand and your content marketing calendar that focus on important topics to your company.

4. Your Video

If you haven’t started creating a good video series, it’s time to do it. More time is spent watching a video than on Facebook itself and video is 10 times more likely to be watched on Facebook than other channels. Start simply by creating (for instance) a good webinar content that you can record and archive. Put it on YouTube, take the highlights and add to a good page on your site.

Next, you can start looking at what your competitors or others are doing on video that you can see doing a good job and copy that. Create some original videos that are worth sharing. It can be customer interviews, product demos, teaching classes or workshops, an many more. If done right and aligned with your content marketing priorities, you’ll win a big score here.

Conclusion

Think about content first. Things like blog, video, and your overall plan. Later on, you can think on how you can share this blog or video on social media channels and push it out. Spending the time to think through a content marketing plan will drive every decision you need to make for effective social media return on investment. Good luck!