Social media management app is one of the most useful tools that a marketer can use.
With all the ability to customise everything, however, here comes more questions. What sort of metrics do you add to your marketing dashboard? How do you arrange them? What’s the easiest way to read them? Most importantly, how do you ensure that you can access the information that you need?
First of all, selecting the rightmost tool is essential. There are many analytic and marketing dashboards out there. Choosing the one that suits you is always dependent on what sort of information you need. Here are four of the most popular and recommended social media tools:
1. Tweetdeck
Not really an analytics tool, but useful for those that do marketing on Twitter. Most Twitter programs are tailored towards smartphones, but arguably the most useful programs is for desktop computers. Simply put, this helps you keep track of who is tweeting about what and when. Tweetdeck helps form Twitter lists that help you absorb data and help cut down on information overload. Items can be made into lists, sorted by topics, hashtags and even languages. Since the app is made by Twitter themselves, there are no functionality problems.
2. Mention
This is one of the few analytics tools to have a mobile app with it. That means that you can see information updates on the go. Like Google Alerts, it gives on the go alerts as well, but it’s actually quicker.
3. Buffer
Buffer is one of those tools that should be considered invaluable for any marketer. Basically, it allows you to cross-promote posts and manage a “content calendar”. Its reporting tools have significantly improved as well.
4. GoSquared
Similar to Google Analytics, but can display more information. GoSquared lets you view real time information and, showing what trends are up and which are down. It has been reported that this tool is actually a little more responsive than Google Analytics.