Four Types of Triggered Email For Company Websites

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Triggered emails are emails that sent automatically, which following the actions taken by website visitors. Mostly, triggered emails have the highest open and response rates. They contribute a big element in a website’s overall marketing strategy.

Commercial websites can use a variety of triggered emails to accomplish different website goals, such as increasing traffic and generating sales leads. Today, we will provide four examples of triggered email strategies and how they can be applied to company websites.

1. Welcome Emails

A welcome email is your website’s first opportunity to communicate with new prospects. This email “launches” when visitors subscribe to your mail subscription. Impress them with the benefits they’ll receive as subscribers, giving them important information, contacts, and, if possible, a new subscriber bonus.

A welcome email also confirms to subscribers that they’ve been added to your list. Make sure you feature subscribe boxes prominently on your home page. Make it easy for visitors to subscribe. Every subscriber is valuable, and can be worth a great deal of money over the course of your relationship. Start by sending an appropriate welcome message at the point of opt-in.

2. Webinar Invitations and Whitepaper Downloads Offering

Webinars, whitepapers or product demonstrations are effective promotions. When prospects supply their email addresses to register or download the information, make sure your subsequent email communications are timely and relevant. In addition, you might consider creating an email “drip” program, targeting prospects that have signed up for the download or webinar. Afterwards, send follow-up emails. If the prospect indicated an interest in a certain subject, make sure to send invitations on that topic in the future.

3. Form-Fill Abandonment

If your site has a form to gather information or to initiate a sale, this is a terrific opportunity to set a triggered email. It functions similarly to an abandoned shopping cart email. Once someone partially completes the form and then abandons it, you can send an automatic email to help them finish. Even if your site does not physically sell a product, you can still utilize this strategy. This will allow you to increase your completions of form fills and grow your prospects.

4. Conversion-Process Abandonment

Other business sites that have a conversion funnel should mimic an abandoned-cart type of message by notifying prospects that have abandoned the process. This process could include a completing a form for a service estimate, scheduling an appointment, or requesting additional information.

Prospects may have thought they completed the form, but in fact they missed the last confirmation screen. They could have been interrupted. There are dozens of reasons why prospects may abandon the process. But make sure you give them the opportunity to return by providing an email with links to exactly where they were in the process.

Conclusion

Consumers are very busy. They are frequently interrupted by meetings and phone calls. Triggered emails help your prospects when they were in the process of interacting with your site. Triggered emails are helpful and valued. They typically have higher open and conversions rates than any other form of email. Take advantage of all the triggered-email opportunities on your site to catch prospects that left prematurely.