Full Report from Australia Post: “Creating Connections That Matter”

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Australia Post has surveyed over 9,000 Australians to figure out their views on advertising and the effectiveness of communication channels. All of the findings are compiled in the new report titled “Creating Connections That Matter: How Australians Want to Hear from Brands”. Click here to download the full report.

Insights include:

  • How receptive Australians are to advertising messages
  • The top five channels consumers consider to be most effective for advertising
  • How current marketing spend correlates with consumer channel preferences
  • Consistency in channel preference across demographics and the implications for multichannel targeting
  • Which channels consumers find most useful in evaluating options or seeking information throughout the decision making process
  • How channel preference varies across 10 industries examined