Going Picture-esque: Getting Closer with Instagram and Its Analytic Tools

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Do you know what the Instagram’s #hashtag mean? More well-known brands are joining Instagram and the relationship just might work for longer periods. Yes, it’s not just for a short time.

Instagram and Top Brands

As social media gets more visual (thanks to Instagram), new analytics tools are entering the visual ecosystem.This is definitely a new media for marketers to attract more customers to choose their brands.

The latest social media company to join the Instagram eco-system is Nitrogram. The service has already signed up four of the leading 10 brands on Instagram, and as of this writing, Nitrogram officials confirmed it continues growing its user base by 10 to 15 percent weekly.

Most Followed Brands on Instagram

2012 was the year where the first few brands crossed the significant milestone of 1 million Instagram followers, and it was the super sleuth social analytics of Nitrogram that scoped the data find. The race was won by MTV, but the media company was shortly followed by Victoria’s Secret, Starbucks, and then E! Online with the Ellen Show making its way to 1 million. Up and coming brands on Instagram include Nike, Louboutin, Sabo Skirt, Forever 21 and fashion icons such as Burberry.

What’s the Brand Attraction to Instagram?

  • Engagement. Visual marketing is very engaging.
  • Sharing Good Content. Customers and fans are already sharing about their brand on Instagram anyway. Why not leverage it?
  • Incentive. Instagram’s platform is prime to incentivize user-generated content.
  • Personalization.The content can be more personal and speak to users in deeper ways than ads and promos.
  • Big Pool, Lots of Fish! A growing user base with the last count of 100 million users, that was an announcement by Mark Zuckerberg on September 2012 and marketers breathlessly wait for the next report.

Does Your Brand Have the Instagram Bump?

Some brands may not be interested in getting Instagram, they might think they are too mature for that. Traditionalists might tend to see that Instagram is only for youngsters. They will choose old-fashioned advertising strategy, like billboards or pamphlets.

However, if you’re a smart marketer, you will look at the 2012 statistics and know that social media experts would warn “this is not practicing safe social media.”

Are Bigger Brands Better To Ride the Wave?

Sometimes the big brands are the slowest moving and latest adapters. This spells out opportunity for smaller organizations (or the large organizations that have more of an entrepreneurship mentality).

Where could a small business make such a visual presence other than Instagram? B2C companies such as Shwoodshop, Almond Surfboards and Warby Parker are several good case study examples of small brands using Instagram. B2B companies such as PitchEngine effectively used the Instagram network to report and document news straight from their booth at #NMX 2013. Today’s news is brewing in the form of compelling and magnetic photos that are the giving brands the perfect recipe for creating brand loyalist.

Instagram’s Analytics

Here are some analytic tools to monitor how your job has done in Instagram:

  • Nitrogram: The Instagram social analytics dashboard for brands. You will get insights with analytics detailed tracking of any accounts activity, its reach and engagement over time. Analysis of performance and engagement around hashtags. Users will be able to search Instagram by a username, hashtag and even location. You can create photo galleries, with easy moderation (adding, deleting photos) integration on a Facebook tab integration on web pages. Exportable reports are available week-on-week, as well as in-depth analysis on individual photo.
  • Simply Measured: Known as the data geeks. Simply Measured offers an array of analytics that bring together social network profiles; allowing you to collaborate over different platforms and with different teams to help brands assess and obsess with followers.
  • Webstagram: Instagram web viewer Webstagram lets you track keywords, popular photos and hashtags while also offering Follow Me button to a website or blog as well as galleries and RSS feeds to track the photo of the day!
  • Statigram: Comprehensive statistics, community management tools and the important mechanics you need to organize photo contests, manage followers, comments and sharing. Statigram lets brands create tabs and galleries on Facebook.
  • Stickygram: Go offline and manual. Stickygram lets you take your online Instagram photos to offline branding with magnets of your favorite shots! The perfect gift for the traditionalist!

How does your brand measure up with visual social media? Will Instagram be the new billboard? The answer is in your hand.

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