Google is showcasing how all of its services work together on mobile, in a refreshed advertising campaign for Android, positioning its devices as “ready for you”.
The campaign, created by R/GA Sydney, is part of an ad push for the Android operating system. The key point to the campaign is a series of TV and cinema ads, directed by Zia Mandviwalla from Curious Film, which follow users going through their day and show how the features anticipate daily needs, using voice search, Google Maps, Google Play and Google Photos, all through the power of a mobile phone.
Smartphones are incredible personal assistants. With such a choice of beautiful android devices available today, we felt it was the right moment to show people how Android brings the best of Google services together on mobile, helping you throughout the day. The campaign will run across programmatic digital, mobile, search and out of home, along with the film being shown on through digital, cinema and TV channels.