Recently, Google+ has gained a huge of popularity because of its ability to attach a Google Authorship for every article produced by the corresponding people. For those who don’t know, this “authorship” feature gives a lot of SEO juice for the articles, thus giving them a higher SERP. Google regards these “legal-authorised” articles are more legitimate than the ones which don’t include them.
Furthermore, here are 21 case studies of companies which successfully incorporate Google+ on their marketing strategy:
1. +Topshop – goo.gl/aEgSn6
2. +Cadbury UK – goo.gl/rFUZMp
3. +L’Oréal Paris España – goo.gl/koccNU
4. +Visit Greece – goo.gl/RbP7lc
5. +ao.com – goo.gl/cig0sH
6. +Travel Republic – goo.gl/PkLhMG
7. +Temptalia Beauty Blog – Makeup Reviews – goo.gl/e12D7j
8. +Clinique UK – goo.gl/BR1YgJ
9. +Estadão – goo.gl/7Ed5u2
10. +The Guardian – goo.gl/2X49pA
11. +Immobiliare.it – goo.gl/eoEXPc
12. +Cars.com – goo.gl/Qys9mH
13. +Farfetch – goo.gl/qWGVwD
14. +Grupo VI-DA – goo.gl/8Wb9q0
15. +Financial Times – goo.gl/o9TgdM
16. +Scoot & Doodle – goo.gl/bQqR56
17. +Ocado – goo.gl/h4kqAm
18. +Cadbury UK – goo.gl/zNVPFX
19. +Vodafone Egypt – goo.gl/ZvxZGl
20. +LateRooms UK – goo.gl/GorMhI
21. +H&M – goo.gl/t02vqf