“Grocery: Crushed”, A Cool Strategy from GEICO To Trick Skippable Pre-Roll Ads

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Almost all of the best pre-roll advertisers in the world has just released their own variation on how to specially customise the appearance of their ads for the viewers. Of course, there are some great improvements and some epic failure as well. However, GEICO starts their pre-roll ads strategy by saying what they are going to do and, in this case, it’s “crushing” the ads into smaller formats. Take a look at the video below on how wonderfully superb (and hilarious) their strategy is.

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