Recently, McDonald’s Sweden has launched Happy Goggles, a promotion that lets kids turn their Happy Meal boxes (and smartphones, of course) into VR viewers.
The launching of Happy Goggles parallels with the Swedish “Sportlov” recreational holiday when many families go skiing. With this event in mind, McDonald’s have successfully created “Slope Stars”, a skiing based VR game which can also be played in a less immersive way without the Happy Meal Box.
The Happy Googles also work with any other mobile VR experience. To turn the iconic red boxes into Happy Goggles is a piece of cake. You just tear along some perforated lines and fold, inserting the VR lenses (included) and your smartphone. It’s like a tasty version Google Cardboard. Take a look at the promotional video below.