Hashtag Feature for Facebook: Good or Bad Move?

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Facebook is rumoured to be currently working on a hashtag (#) feature.

Although hashtags become the dominant feature on Twitter, they are becoming a part of the Facebook culture with users tagging images and updates (in order to connect with other social networking sites such as Instagram, for instance). Ironically, hashtags have no functionality on Facebook (yet).

The feature may be used to assist users to reach relevant searches and topics easily. However as the use of hashtags in search engine optimization (SEO) is a prominent source of advertising for Twitter, this is a sign of the heightening battle between Facebook and Twitter, as both compete for mobile users and fight for advertising dollars.

Some might agree this is a progressive step in the world of social media. However, some Facebook users claim this is the very reason the two networking sites are different. Users might get overloaded with information. If they wanted to be on Twitter, they would be on Twitter and vice versa. They are less likely to use Facebook the way they use Twitter.

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