Havas Has Been Chosen to Handle PayPal’s Creative and Media Business

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PayPal has chosen to take the full service pathway by designating Havas for both creative and media duties in Australia.

Havas had been working with PayPal in Australia on a project basis, yet it has since been appointed as the lead agency on the local roster. It is thought previous lead agency, Publicis Mojo, wil remain on the roster. PHD had looked after media for the company.

PayPal’s main media spend, which does not include search, was $5 million for the 12 months to February 2014. PayPal itself is a subsidiary of eBay, which is also in the process of appointing an agency. Gumtree is also part of the same stable, with DDB winning its creative account last month.

PayPal was unable to comment at the time of publication.