Heineken “Dropped” Airport Promotion

|

Most people have an adventurous side of themselves. Most of us have that feeling when we want to do something new, unique, or different from our daily basis. Apparently, more than 75% of people in this world have thought about going to a “last minute mystery” trip, turning up to the airport and just booking a flight to a random destination.

Here comes the interesting situation: what if you have already got plans, you’re about to board a plane?

Heineken is aware enough of this “impulse” of random road trip and held a promotional campaign around that theme. Here’s the deal: Heineken gives you the opportunity to win a free ticket on the random places around the world by playing the Departure Roulette on JFK. The destination might be unexpected, such as Thailand and Cyprus. The participant must commit that they have to go on whatever destination place that shows up on the board. Many people rejected the offer, but there are some passengers that brave enough to take the challenge (and actually got a flight).

http://www.youtube.com/watch?feature=player_embedded&v=PenROORvLyw