There is an old adage that said you need to sell the sizzle instead of the steak.
Holiday Autos understands the true meaning of this saying and has implemented it with its latest campaign called “Smells of Summer”. How many creatives have come up with this idea? Bottling smells and being able to use them for something exciting. It is almost similar to wine tasting. Well, Holiday Autos did, and put the range of #smellsofsummer hashtag into a tweet-powered vending machine for passers by to tweet for a free smell, while hoping to inspire them to book for their next holiday. Good job, Holiday Autos!