Honda Paper: A Stop Motion Brand Story

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honda-paper-campaign

It seems like Honda has created a very unique campaign that incorporates stop-motion animation.

This new, exciting campaign from Honda takes you on an imaginary journey through six decades of innovation to witness world-class animators manipulate thousands of illustrations to create a truly beautiful piece. The campaign is called “Paper” and pulls together 3,000 hand-drawn illustrations using stop-motion that takes viewers through a paper-flipping journey of Honda products from the very start, to the latest and greatest. Incredibly cool. Take a look at the promotional video below.