How to Build A Content Marketing Factory for Your B2B Business

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B2B Social Media

In the past, B2B marketing was a heavily paper-based activity. Companies would allocate large sections of their marketing budget for ads and tradeshows, hoping they can grow their customers and revenue as well. This strategy worked well in the past because it was the best option available at that time and it was the most effective way to interact with large groups of new prospects and customers.

Nowadays, B2B marketing is a different thing. With the rise of Internet, email and social media, brands are now easier to find and engage with new prospects and customers whose desire for online content is growing each day. At the same time, the digital era has created a new challenge for marketers. While customers are digesting more content, they have also become far more discerning about what they consume and from whom they consume it. Ultimately, these charges have paved the way for a new B2B marketing approach: content marketing.

Content marketing itself, actually, is not a complicated task to do. At its most basic concept, content marketing is about creating highly relevant content that appeals to your buyers’ biggest needs and moves them down to hit the ‘purchase’ button. All you need to do is provide good, useful content for your readers. Let them know that you are credible and trustworthy and make them crave for your content.

In the following guide, you will find an easy to follow framework for constructing a content factory from scratch. This guide contains a high level overview of the components necessary to build a content factory and is supported by a rich appendix of additional resources designed to supplement your efforts.

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