How to Get The Best Result From Twitter New Design

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Twitter Logo

Many social media experts argue that Twitter’s new design resembles Facebook profile page. The question is, how to make this new design suits your business model.

Recently, Twitter has released the fresh and interesting improvements for the Profile section. The redesign makes Twitter and Facebook look alike, with the emphasize on the image. With Facebook’s acquisition of Instagram, and the fact that the brain processes visual data 60,000 times faster than text, it appears images are the way to audiences’ hearts.

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Still, Twitter enhancements bring more opportunity for brands, marketers, and influencers to capture more eyes to their content. Here are some ways to take advantage of the new improvements:

1. Cover Photo

This is the most noticeable change where brands can take advantage of the larger, across the page, image-centered appearance. Upgraded to 1500 x 500 pixels, the cover photo allows business owners to showcase their brand and products.Having a spring sidewalk sale? Design a header image to advertise. Want to spotlight your restaurant’s dessert specials for the week? Make a collage of photos.

2. Profile Image

Profile pictures also got a small upgrade to 400 x 400 pixels. With the larger space, pick an image for your personal page that is simple and showcases your best feature. Make sure your profile picture coordinates and matches your cover photo for an eye catching flow.

3. Pinned Tweets

Only available to Twitter advertisers before, users can now pin a tweet to the top of their profile. Have an announcement you want all your tweeters to be aware of? Pin it for all to see! Thinking of running a contest? Craft together an image with the competition guidelines and instructions, and pin it up to fuel audience participation.

4. Engaged Tweets

Certain tweets will display larger than others depending on the engagement level of the tweet. The more click-throughs, the more favorites and you guessed it, the more retweets a tweet has, the larger the tweet size will appear. This allows for viewers to find your most appealing pieces of content, judged by your followers.

If you haven’t switched your personal or brand’s Twitter profile over to the new version, you might want to do it right away. The new features bring new ways to attract and engage in Twitter world.