How To Initiate A Successful Advertising On Pinterest (Infographic)

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Advertising on Pinterest is slightly different than other social media channels.

While it makes sense for big brands to establish a presence on the social network, the self-serve platform opened up Pinterest’s advertising to a broader group of customers, similar to how Google AdWords lets anyone bid on placements next to Google Search results. Of course, Pinterest’s reach is nowhere near Google and is outclassed in comparison with competing social networks like Facebook or Twitter. However, Pinterest has managed to grow a very attractive demographic when it comes to these three major advertising opportunities: female audiences, smooth mobile interface, and big purchase intention.

For years, social media marketers are struggling to maximise their brands’ Pinterest potential. The following infographic is a good start to do it. With an easy to follow how-to guide, you will start utilising Pinterest like a pro in no time.

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