Whether it’s for content, ad copy, or site optimisation, labeling your content the right way is crucially important.
According to research, 80% of readers will never even get past the headline stage. That said, it’s better to make everything count.
So what’s the perfect formula, the ideal mix to create the perfect headline? How much time should you spend writing it? What is the ideal length? Should you be using adjectives or numbers? What type of wording should you include? The following infogreaphic offers some guidance on these questions. Take a good look at it.
Infographic credit: Quicksprout