Marketing will be largely unsuccessful for most brands if they don’t take the time to plan their social marketing strategies around a specific niche.
Every niche has a unique purpose, audience, and triggers that drive action. If you can maximise your social reach within your niche, though, it will be a huge advantage.
For example, if you’re in the real estate rental business, your use of social media to market your brand is paramount. High quality images of the property, Facebook posts detailing the neighborhood, and blog posts about home improvement encourage user engagement, and can all be used to maximise marketing potential.
In contrast, if you’re marketing an online retail business, you’re going to take a different approach. You may use some of the same tools, like high quality images and blog posts, but you’ll need to rely on information related to your niche. Your audience and their needs are different, and if you want to engage them every time, you’ll use different tactics to catch their attention.
If you’re interested in maximising social media marketing for a specific niche industry, you might find the following suggestions extremely valuable.
Infographic credit: Eden Advertising