Most business owners would like to know which of their keywords best leads to clicks and conversions. However, many of them don’t know how to do it.
The answer lies on a simple conversion tracking tool. The following free tool in AdWords can show the advertisers what happen after customers click on your ad, whether they purchased a product, called from a mobile phone, or downloaded the app.
By knowing this, they will also know which of their keywords, ads, ad groups, and campaigns are good for the perpetuity of the business, allowing them to invest more wisely and help them to increase the return on investment (ROI).
In the video below, Google will tell you how to set up conversion tracking for conversions that happen online, such as website purchases and sign-ups, mobile app downloads, and calls to your business from mobile phones.