Brands are continuously adapting to the new “digital languages” to carry out their online marketing strategies.
Using emoji is growing at a rate such — the annual rate in 2016 is more than 770% — many brands are already talking about “emoji marketing”. Brands have surrendered to the power of emoji on their online marketing strategies and are already many who speak of these graphic resources as the universal language of the 21st century. The truth is that the use of emoji growing at a frenzied pace, according to a company Appboy, at a rate of annual growth of over 770%.
For more detailed information on how to utilise emoji in your business, take a look at the following infographic.
Infographic credit: Signal