Most web surfers, especially Generation Y, are fond of easily consumed content instead of text-based one.
Most people also would rather to get the information laid out visually in an infographic. The truth is, everyone is going to have different preferences since we learn differently. That’s why we should not limit themselves to producing text content alone. While blog posts are much cheaper to make than a video or an infographic, you have to agree that multimedia content is an essential part of today’s content marketing strategies, especially for small businesses.
Multimedia content can help boost your conversion rates and change how users interact with your social media accounts. Competing for people’s attention is difficult, and because the human brain processes visual information much more quickly than it processes text information, multimedia content is a fantastic way to attract potential customers. That doesn’t mean you have to overspend to create great multimedia content. Certainly you’ll need to set aside a budget for some high-quality multimedia content, but it’ll be worth your while in the long run.
Learn all you can about multimedia content so that you know who to hire and where to invest your dollars. Free information online will teach you about the different styles of multimedia content so that you can decide how to best spend your content marketing budget. Even simple videos answering frequently asked questions or giving how-to advice are great resources for small businesses to produce. Scroll down to check out a handy CopyPress infographic covering the styles of multimedia content and showing how to choose the style that will fit your business’s needs best.
Infographic credit: CopyPress