Writing a good, crowd-boosting headline is not as simple as you might think. It involves the art of arranging, correcting and selecting the quality and the type of words that suitable with the content.
In the infographic below, you will learn that headlines containing negative superlatives (like “never,” “worst,” and “no one”) perform 30% better than those with positive adjectives (like “best,” “always,” and “greatest”). The power of the hate read, it seems, is alive and well. Still, even if you don’t want to cynically cater to reader’s dark sides, you should at least take the time to brainstorm a variety of options. After all, the aggravation is worth it if you want people to actually read the story you put so much effort into.
80% of people exposed to your headline will read it, but only 20% will click through. In fact, a good headline can be the difference between 1,000 or 1,000,000 people reading your story.
With roughly two million blog posts, 300 billion emails, and over 800 hours of video published online each day, a good headline isn’t just a luxury—it’s a necessity. For more on tricking out your headlines, take a closer look at the infographic below.
