IGA’s Latest Campaign: “Future Soccer Stars” with John Aloisi

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One of our client, IGA, has launched its latest promotion “Future Soccer Stars”, a campaign which is designed to target local clubs and shoppers throughout the World Cup season, with a commercial fronted by retired soccer player, John Aloisi.

Created by Creative Oasis, the campaign features a commercial where Aloisi explaining what local clubs could win through the Future Soccers Club program, while a group of kids play soccer in the background.

Fergus Collins, CEO Metcash food and grocery supermarkets stated that the community the main target of this campaign. Furthermore, they are also excited to help kick start Australia’s young soccer stars as well as rewarded new and existing IGA shoppers.

“The largest participating sport in Australia is the junior ranks of soccer, and IGA’s Future Soccer Stars gives us the opportunity to tap into communities at a local level. We’re thrilled to be able to help support this growing sports industry.”

The commercial will be broadcast across TV, the campaign is supported across radio, digital, catalogues and in-store point of sale. Soccer clubs are also provided with a kit to help promote the campaign to their members. The grand prize is a $10,000 club grant and a personal training session coached by Alois. Customers can win other prizes by sharing photos of videos of what soccer means to them on Instagram, Twitter or Vine using the hashtag #igafuturestars.

http://www.youtube.com/watch?v=rT8NfMgJP2g