IKEA Has Launched A ‘Mini Website’ Campaign On Instagram

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Nowadays, using Instagram to advertise your products is so common. How about creating a ‘mini website’ on your Instagram account?

That’s what we call a “brilliant campaign”, and IKEA has surpassed its competitors by using Instagram in such a creative way. Rather than using it as a “selfie”-type campaign, they build a fully functional ‘mini website’, complete with numerous links on their Instagram account, ikea_ps_2014.

In functionality, the Instagram account runs just like any ordinary website. It has 12 tabs (which are associated with photos) that display different product categories, just like a virtual catalog. Clicking on a photo will take visitors to the items within the category, where each of them have their own Instagram accounts. The tagging feature on the app has been used extensively to enable easy navigation and gain more involvement from visitors.

“We wanted to create something really cool. And then we noticed similarities between Instagram tags and website links. And then IKEA PS Collection 2014 was introduced,” said Instinct’s (the company that created the campaign) creative director Nikolay Fabrika.

While the campaign has only been launched in Russia so far, IKEA expects that their campaign will spread further, as the result is quite encouraging. Ikea_ps_2014 has gained more than 12,000 followers since the beginning of the promotion on 21 June.